William Golding - Lord of the Flies :: Free Essay Writer

William Golding - Lord of the Flies William Golding William Gerald Golding, born in Cornwall, September 19, 1911, is a prominent English novelist, an essayist and poet, and winner of the 1983 Nobel Prize for literature. Golding's often allegorical fiction makes broad use of allusions to classical literature, mythology, and Christian symbolism. Although no distinct thread unites his novels and his technique varies, Golding deals principally with evil and emerges with what has been characterized as a kind of dark optimism. Contents: A plane crashes over the Atlantic. The only survivors are schoolboys and a choir. There are no grown-ups on the island they landed on. Ralph and Piggy find a shell and Ralph blows it. All the boys come together and they call an assembly. Ralph wins the vote for a chief and he and Jack, the leader of the boys choir, and Simon climb the mountain to explore the land. They discover it being an island. The boys have another meeting in which a little boy describes a beast he maybe has seen in one of his nightmares. Ralph gets the idea to make a fire and smoke on the mountain in order to get noticed and rescued. At first the boys collect wood as fuel, but they haven't got any matches or other instruments to inflame the pile. Then Jack suggests to use Piggy's specs to light it. So they do, but by accident they burn down a large part of the forest. Piggy calls their attention to the disappearance of the little boy who has uttered his fear about the beast. It is most likely that he died in the flames in the forest because he has never been seen again. While Ralph and Simon try to build shelters Jack and the others either hunt or rush off and do whatever they want. Neither the hunting nor the building of the shelters is successful because they don't work together. Ralph thinks that huts are more urgent in case that it rains and accuses Jack not to have helped them. This is the first sign of Ralph's and Jack's antagonism. Simon is seen to separate himself from the others; sometimes he goes to a place he likes and stays there for a long time. Jack and his choir go hunting. At the same time a ship passes the island. Because Jack needed all of them to hunt a pig they let the fire out. Ralph and Piggy are indignant of Jack's carelessness. This drives Jack to violence and he breaks Piggy's specs. This evening for the first time the hunters play their game: one pretends to be the

Indian Economy: Adopting New Approach Essay

After independence, India chartered a path of economic development based on mixed economy, building a new industrial structure around the public sector and a closely monitored, regulated and controlled system where government played the role of licenser in the process of building industry. There were few hiccups in between. In the late 70s Mrs. Indira Gandhi brought in small doses of liberalization. In the mid 80? s Rajiv Gandhi did likewise but the real change came in 1991 when economic crises were looming large on the horizon. India’s economy could be termed as a developing economy which is characterized by the coexistence, in greater or lesser degree, of utilized or unutilized manpower on the one hand and of unexploited and exploited natural resources on the other. A developing economy bears the common features of technological backwardness at low per capita income coupled by widespread poverty, heavy population pressure, low grade productivity, high unemployment, low level utilization of country’s natural resources, rigid social structure, predominance of old beliefs, lack of opportunity for capital formation, pre-dominance of agriculture and scanty participation in international trade etc. But all this is amidst a possibility of economic development, small pockets of high rates of economic growth and affluence. It is gain saying truth what the world economy has experienced that colonization directly lead to the exploitation of the colonized country by the colonial rulers. Colonization is also a factor for the underdevelopment of a country’s economy. India was a victim of the colonial feature of economic exploitation for more than hundred years. The British colonial exploitation in India can be broadly divided in three periods. They are (i) the period of merchandised capital, (ii) the period of industrial capital which leads to the drain of Indian wealth for the interest of British industry and (iii) the period of financial capital. During British period foreign capital flowed into India. However in real terms those capitals were not according to the proper needs of Indians and directly helped the capital growth of Britishers. The overall impact of British rule in Indian economy can be summed up as stagnation of per capita income ever a long period of time, high priority to the traditional method of agricultural activities, repeated famines and acute poverty of handicrafts and traditional village industries defective land holding and erroneous implemen tation of zamindari practices etc. The basic aim of British administration in India was to transform Indian subcontinent as a consumer market for British furnished goods, Technological up gradation and development of infrastructure as well as social infrastructure were negligible. During the independence Indian economy had almost all the features of an underdeveloped economy. In the last fifty years of self-rule, a lot of policy initiative has been taken up by the government of India to upgrade the economic base of the country. Still Indian economy is gripped by poverty, population explosion, backwardness both in agriculture and industry, low grade technological development, high unemployment and wide difference between the high and low income levels. Now in India incidence of poverty is coexisting with sophisticated nuclear technology. The policy measures taken within the last five decades metamorphosed Indian economy to break the stagnant per capita income to achieve self sufficiency in food grain production. Indian economy is a unique blend of public and private sector otherwise known as a mixed economy. It is also a dualistic economy both modern industry and traditional agricultural activities exist side by side. The mandatory economic rights which the Constitution promises are (i) equality of opportunity unemployment or appointment to any office irrespective of race, caste and sex, (ii) all the citizens of India shall have property or carry on any occupation, trade or business, (iii) right to acquire private property by the state with compensation paid under the procedure established by law, iv) ban on begging, child labour and trafficking of human beings. The federal economic structure of India includes the central government and the state government within a unitary system. Demarcations of responsibilities are divided between the central and state governments. However, the residuary power is vested with the central government. Besides finance commission, other economic commissions are set up by the central government time to time to look after the parity of resources distribution among the states. Annual budgets (both general and railway) and five year plans aye the backbone of India’s economic policy initiatives. Indian Economy since Independence-After India’s independence long spell of stagnation was broken with the introduction of economic planning. Since 1950s net national product at factor cost had arisen from Rs. 40,454 crore to 11,224 crores in 1999-2000. The growth of national income was 3. 8 percent. India’s per capita income has been running since 1950-51. India’s per capita income at current price was Rs. 160, 47. Apart from the growth in quantitative terms, there have been significant changes in India’s economic structure since independence. During the second plan priority was acceded to capital intensive manufacturing units. These industries now account for more than fifty percent of the industrialproduction. The transport system in India over the past four decades has grown both in terms of capacity and modernization. Then road network is one of the largest in the world as a result of spectacular development of roads under various lanes. The total road length comprising national high ways state high ways and other road accounted for 24. 66 lakhs km in 1996-97 progress of shipping, railways and civil aviation has equally been impressive. Though the country is presently facing an energy crisis but this sector has also gained much in termsof production. Similarly irrigation facilities in the country have increased raising irrigated area. Since independence significant reformation has taken place in the banking and financial sector ofIndia. The process of nationalization was initiated after independence. First the Reserve Bank was nationalized in 1949, thereafter in 1995 the Imperial Bank of India, a leading commercial bank of that time, was nationalized and renamed the State Bank of India. In 1969 fourteen big commercial banks were nationalized. This act of government undermined thecontrol of big capitalists on the finance capital. From the above argument we can conclude that the Indian economy is no longer caught in low levelequilibrium trap.

The Prodigal Son in Great Expectations Essay - 2744 Words

Great Expectations by Charles Dickens is an elaborate retelling of the Biblical parable of the prodigal son (Ryken 157). It follows the life of Pip as he rises through and falls from society. He begins his life as an orphaned boy in a blacksmith’s home to become a young gentleman of â€Å"great expectations†. Pip forsakes the love and care of his guardian, Joe Gargery, for advancement in society. Misfortunes befall him; he loses all his wealth and he is forced to return to his home. Pip is the prodigal son who ungratefully leaves his home and squanders all his wealth. Joe Gargery is the loving father who patiently forbears and lovingly welcomes his boy back. Pip’s redemption is revealed in the novel. Great Expectations is a bildungsroman; it is†¦show more content†¦Joe armed with wrath and â€Å"Tickler† (Dickens 7). Joe wishes that Pip would not have to bear the brunt of â€Å"Tickler†; he wishes that he could â€Å"‘take it allâ₠¬â„¢Ã¢â‚¬  himself (Dickens 51). Joe takes a kindly, brotherly interest in Pip; he and Pip share a â€Å"good-natured companionship† (Dickens 9). When Pip refrains from eating his bread and butter, which he intends to save for the convict, Joe believes that Pip has lost his appetite. Joe becomes â€Å"uncomfortable† and does not â€Å"enjoy† his food (Dickens 9). Joe often encourages and motivates Pip. When Pip presents Joe with his first specimen of writing, Joe declares that Pip is a â€Å"‘scholar’† (Dickens 73). When Pip complains about his commonness, Joe says that Pip is â€Å"‘oncommon’†. He wisely observes that â€Å"‘you must be a common scholar afore you can be a oncommon one’† (Dickens 73). Joe’s kindness and generosity also extends beyond his family. When the convict confesses that he stole some food from the blacksmith, Joe says that he is â€Å"‘welcome to it’†; he would not want even a convict to be â€Å"‘starved to death’† (Dickens 40). However, when Pip pays his first visit to Satis House, his loyalties began to shift (Kappel 116). Like the prodigal son, Pip becomes discontent with his humble origin and longs for a life of prestige. After only one visit to Miss Havisham, Pip already begins to feel discontent and ashamed. Estella’s prideful and scornful attitude makes him feel inferior. Estella derogatorilyShow MoreRelatedThe Theme Of Compassion Mercy1898 Words   |  8 Pagesinterpretation of Jesus’ actions and parables, in comparison to the other Gospels in the New Testament of the bible. I explore these major themes in Luke’s Gospel, in relation to the parables of â€Å"The Prodigal Son† (Luke 15:11-32), â€Å"The Good Samaritan† (Luke 10:25-37) and the miracle story of the â€Å"Widow’s Son at Nain† (Luke 7:11-17). I develop the connection of the significance of the themes in the scriptures and in the lives of the Early Christians. I relate mercy and compassion to Catholic traditionsRead MoreReflection Paper on Shakespeare Class1344 Words   |  5 PagesI had no clue what Shakespeare works are all about, or even reading his play, let alone his sonnet and the iambic pentameter. It took a while to grasp the concept of it and understand the concept in which Shakespeare was writing his poetry. My expectations for the class was not that much. I just told myself let me get this done and finished with. Throughout the course of this semester I have learned a lot. I have become a better writer, at least in my eyes. The different writing assignments wereRead MoreGo Ask Alice By An Anonymous Teenage Girl942 Words   |  4 Pageshurt anyone in this whole world. I wouldn’t hurt them physically or emotionally, how then can people so consistently do it to me? Even my parents treat me like I’m stupid and inferior and ever short. I guess I’ll never measure up to anyone’s expectations† (2). However, life with her family was not always so dismal in the beginning; amid the excitement of moving to a new place Alice seemed to have forgotten her woes and feelings toward her mother’s nagging and pressure from both father and motherRead MoreA Speech On Cornerstone Education1086 Words   |  5 Pagesâ€Æ' Cornerstone Education PGS I have received my Associates degree in Business this week, I am thrilled by this accomplishment. I did not plan that I would finish, I thought that I would enjoy each moment of this journey without expectations and I did. The Professional and Graduate Studies program at Cornerstone University has enriched my life with the freedom to write in my worldview, to reflect creatively, and invited a new way of being outside my inner circle that has opened a bigger world. TheRead MoreA Speech On Cornerstone Education1008 Words   |  5 PagesCornerstone Education PGS I have received my Associates degree in Business this week, I am thrilled by this accomplishment. I did not plan that I would finish, I thought that I would enjoy each moment of this journey without expectations and I did. The Professional and Graduate Studies program at Cornerstone University has enriched my life with the freedom to write in my worldview, to reflect creatively, and invited a new way of being outside my inner circle that has opened a bigger world. TheRead MoreFemale Sexuality Throughout Shakespeare s Hamlet 1713 Words   |  7 Pagesand most importantly, their individual deaths. Queen Gertrude is the mother to Hamlet, widow to the late King, and new wife to King Claudius as shown within the first act of Hamlet. Following her marriage to King Claudius, her relationship with her son Hamlet becomes strained. Queen Gertrude symbolizes much of what is considered to be a negative aspect of womanhood. To Hamlet, Queen Gertrude is a failure of a woman. Through his dialogue, it is presented that Hamlet desires a woman and mother to beRead MoreA Study of Parables Taken From Lukes Gospel Essay4604 Words   |  19 Pagesto recognize why parables are described as comparisons because in many parables there is a popular theme associated with comparing the kingdom of God with objects and people. For example in the parable of the lost son also known as the prodigal son. The forgiveness from the kingdom of God is compared to human forgiveness. Another example is in the parable of the lost sheep where we humans are compared with sheep that go astray. Some parables are very shortRead More Confrontations Between Young and Old in Shakespeares King Lear1751 Words   |  8 Pagesillustrated between the family.   The older generation is Lear himself, and the younger generation consists of his daughters Goneril, Regan and Cordelia.   In the second plot of the play, Gloucester represents the older generation, and his sons, Edmund and Edgar exemplifies the younger generation.   Both younger generations can be divided into two distinct groups.   Goneril, Regan and Edmund are the villains in both the plots and Edgar and Cordelia are the loyal, faithful childrenRead MoreCharles Dickens Great Expectations Essay1952 Words   |  8 Pagesand young adults with a stable family can answer these questions without drastically changing their lives. Those with steady influences often have authoritative guidance to navigate these uncertainties. Philip â€Å"Pip† Pirrip of Charles Dickens’s Great Expectations, however, is an orphan reared in a provincial and simple life. He lacks an intellectual father figure to answer these questions, so he is forced to elucidate his own solutions. The closest substitute to a father is Joe Gargery, Pip’s genuineRead Moreexamples of classification paragraph about nursing2241 Words   |  9 Pagesthe paragraph and enables a reader to establish his expectation of what is to come. THE BODY is the main part of the paragraph, which is developed sequentially. THE CONCLUSION, the writer summarizes what he has already discussed in the main part and finishes his presentati on of the idea. The following paragraph is an example. Sample Paragraph: Although the New Testament writers used the popular language of their day, they often achieved great dignity and eloquence. Convinced of the greatness of

Coming of Age in The Man Who was Almost a Man by Richard...

The Man Who Was Almost a Man What does it mean for someone to become a man? How does one get the key or password to becoming a man? Some believe that becoming a man is just referring to a coming of age, and it somewhat is, however there is more. In the short story â€Å"The Man Who Was Almost a Man† by Richard white, Dave, the main character is a young boy trying to become a man and is searching for the key. However, there are certain ways to do things in society, and there are ways to not, and both of these ways have their benefits and consequences. In this short story Dave sees the gun as a symbol of manhood, and it will set him free of his childhood. Throughout the short story the reader can tell that Dave is eager to leave his childhood†¦show more content†¦Dave still shows thoughts pertaining to the attainable manliness of having a gun by thoughts of shooting at Mr. Hawkins’s house. It seems as if Dave’s thoughts are blurred and all he sees is the key to becoming a man is having a gun and using it so he is doing this as much as he can along with his crave for power, even though it is just causing others to have even less respect for a reckless irresponsible child with a gun. However, Dave’s wishes were still granted when he is forced to start maturing into being a man more rapidly than others and having to take responsibility for his actions. Every choice has its benefits and its consequences, unluckily, with Dave’s choices the consequences greatly outweighed the benefits that were being received. Dave had the wrong idea and believed that a gun could symbolize becoming a man whenever all it actually did is rush him into something that he is not ready for, and cause him to do wrong in the eyes of his family and the society. Back to the question, â€Å"What does it mean for someone to become a man?† One could say that Dave eventually learned his lesson by the end of the short story that you cannot push respect upon yourself by others with force. Becoming a man is by definition when â€Å"a person with the qualities often associated with males such as bravery, spirit, or toughness† grows out of their childhood and matures into adulthood. WhenShow MoreRelatedComing Of Age By Richard Wright1103 Words   |  5 PagesComing of Age Richard Wright is the author of numerous short stories and books, two of which include The Man Who was Almost a Man and Big Boy Leaves Home. The first story, The Man Who was Almost a Man, follows seventeen year old David, who one days becomes angered by the way he is treated by older men. The second story, Big Boy Leaves Home, follows four young African Americans who one day skip school. Richard Wright has a very unique writing style, which helps him develop his characters very fastRead MoreClassic Coming of Age Stories in A White Heron by Sarah Orne Jewett and The Man Who Was Almost A Man by Richard Wright935 Words   |  4 PagesReading coming of age stories are always interesting and at times nastolgic. Coming of age stories typically include a young protagonist forced to make a grown decision which is a transition to their first move into adulthood. In a sense, these stories show the protagonist shifting from innocence to gaining experiences. The two coming of age stories that we read in class were â€Å"A White Heron† by Sarah Orne Jewett and â€Å"The Man Who Was Almost A Man† by Richard Wright. Both being coming of age storiesRead MoreRichard Wright s Short Stories1129 Words   |  5 Pages11203-71 6 February 2016 Richard Wright’s Short Stories Richard was born, raised, and grew up in a difficult period of life. However, when Wright was sixteen, a short story of his was published in a Southern African American newspaper. After leaving high school, Wright worded a few odd jobs, but still showed his true love for writing. In 1927, Wright decided to pack up his belongings and head to Chicago. A short ten years later, Richard moved to New York City, where he was told it would be easierRead MoreEssay on Richard Wrights The Man Who Was Almost a Man1658 Words   |  7 PagesRichard Wrights The Man Who Was Almost a Man The Man Who Was Almost a Man is a fictitious short story about an uneducated black boys quest to become a man. Growing up in the early 1900s was a very hard task for most black people. The lack of education was one of the hardest hills they had to overcome to make it in a world dominated by whites. The story centers upon one 17-year boy who has very low self-esteem caused by his peers. He believes that owning a gun will gain him respect withRead MoreThe Man Who Was Almost A Man Essay2212 Words   |  9 Pages The Man Who Was Almost a Man, tells the story of a young seventeen year old teenager, named Dave Saunders, who finds himself struggling with the need to be taken seriously as an adult, while still being seen by his community, as merely a boy. Published in 1961 and written by Richard Wright, this short story focuses on the common struggle of young African American men in the South trying to find their identity outside of the box that the United States society put them in at the time. Dave felt thatRead MoreThe Man Who Was Almost A Man1453 Words   |  6 PagesA Misguide To Power Intro: â€Å"The Man Who Was Almost a Man† by Richard Wright, and â€Å"Paul’s Case† by Willa Cather, are two narratives that explore the journey of two African-American boys who take on unethical measures for control over their oppressed state towards a prosperous future. Many of the problems these characters face are similar but under different circumstances. While Dave Saunders works in a plantation under a white owner, he slaves his life away to support his family. The unequal treatmentRead MoreThe Man Who Was Almost a Man2089 Words   |  9 PagesThe Man Who Was Almost a Man Character Analysis In Richard Wright’s â€Å"The Man Who Was Almost a Man†, there is only one main character, Dave Saunders, and a handful of secondary characters. Dave Saunders is a seventeen year old, â€Å"long, loose-jointed limbed† African-American boy living in what seems like the South, either in Alabama or Louisiana, judging from the fact that the Illinois Central railroad runs through the area where he lives. Dave is struggling with growing up and is trying to achieveRead MoreGe 117 Itt Tech Video Games and Health2111 Words   |  9 Pagesconcerned where our next meal was coming from, or trying to propagate the species. We can now access untold amounts of information that would make our forefathers gasp with astonishment. Of course, there are down sides to this awe-inspiring information access. It’s no stretch of the imagination to think that, while some would prefer to better their body, others would prefer to eat everything in sight, and not bother with self-improvement. Indeed, many think that almost all gamers fall into the latterRead MoreTalk Shows5538 Words   |  23 Pagesaddress to the audience that have been present on television from the beginning. This kind of live, unscripted talk is one of the basic things that distinguishes television from film, photography, the record and book industries. Television talk is almost always anchored or framed by an announcer or host figure, and may be defined, in Erving Goffmans terms, as fresh talk, that is, talk that appears to be generated word by word and in a spontaneous manner. Though it is always to a degree spontaneousRead MoreLangston Hughes Research Paper25309 Words   |  102 PagesIn 1919, when Langston Hughes was seventeen years old, he spent the summer with his father, Jim Hughes, in Toluca, Mexico. Langston had not seen his father since he was a small child, and he was excited about making the trip. However, during this visit, no affectionate bond would develop between Langston and Jim. Jim Hughes was a cold, difficult man, who was driven by ambition to make money and achieve respect. He had moved to Mexico to avoid segregation and racial injustice in the United States

Marketing Plan For Specialty Marketing - 4863 Words

Specialty Marketing In this section we will give you examples of how you can incorporate Specialty Marketing into your overall marketing plan, such as incorporating â€Å"marketing services† into your greetings. ï  · In Person Greeting: (â€Å"Good Morning, Good Afternoon, Good Evening) welcome to Stylogix, Your Hair Color Specialists. My name is Dana. How may I assist you?† ï  · Over the Phone Greeting: (â€Å"Good Morning, Good Afternoon, Good Evening) thank you for calling Stylogix, Your Hair Color Specialists, this is Dana speaking. How may I assist you? Specialty marketing focuses on branding specific services you and your salon staff excels in and wants to promote, over and above the general services you give such as haircuts and styles. At the†¦show more content†¦Ã¯  · Hair color is the â€Å"axis service† that generates other salon services and sales for hair care products. ï  · Demi and semi permanents registered a much higher growth and nearly double the overall category. The above article clearly illustrates color is on an amazing growth track and your salon should capitalize on this trend to in help increase sales and profits. Another major trend is in the category of Hair Smoothing Treatments. Here is an excerpt from another article: The straightening and keratin treatment services sector has grown rapidly in the past two years, at a burgeoning growth rate of approximately 25 to 30%. The straightening sector in U.S. salons is now worth approximately $1.46 billion and is comprised of soft goods at $215 million, hard goods at $125 million (both at manufacturers’ dollars) and services at approximately $1.12 billion (at salon dollars). These amazing gains only represents 2.5% of the total U.S. salon hair care market, of $59.25 billion and while small, it is the fastest growth sector. So I am sure you would all agree â€Å"marketing programs† should be in place to promote in-demand services, and others such as Hair Extensions if your salon does this as an add-on service. This can be done by incorporating these into your standard greetings, as we stated above, and can also be placed in any print advertising you are currently doing by using a â€Å"tag line† below your name. ï  · Stylogix â€Å"Your Hair Color Specialists† ï  · Stylogix â€Å"Your Hair

High School and Advance Placement Classes Free Essays

Ever since I can remember, my ambitions were to make this world a better place by solving crimes and putting criminals behind bars. I am truly motivated to contribute to this patriotic country. I will risk my life for it if that is what it takes. We will write a custom essay sample on High School and Advance Placement Classes or any similar topic only for you Order Now My commitment, dedication and effort in my academic and extra-curricular activities will help guide me into my lifetime goals of becoming a criminal psychology, and getting a degree combined with law and psychology. High schools provide students with the chance to prepare for the real world and I refuse not to take advantage of it. For example, the activities that are fostering me into my future are extra-activities and core courses. Drill team has given me the power to adequately deal with the demands and challenges of daily life. All that was expected of me I excelled in. Being a member has helped me flourish into a mature individual. Throughout all of the experiences on drill team, I have developed leadership and social skills that are beneficial in majoring in criminal justice. My director pushed me to the limit to help me grow in the same way they would in criminal justice. In any career they want to excel in. I was able to stay committed and not give up during all those stressful times. Therefore, proving I am ready for what college has in stores for me no matter how hard it gets. In dance, it has helped me become fit from having to dance year round. In most careers in criminal justice it is required that you pass timed test for physical activities. In dance I discovered how passionate I feel about working out. Taking psychology and sociology, will aid me in my lifetime goals because those classes are required in my career path. In completing these courses during high school, it will be a big advantage in helping me to comprehend them in college. I will have prior knowledge. When taking that class in college, I will be prepared for it and I also could take my notes from high school to refer to. It helps me with criminal profiling and provides strategies and suggestions that can be used in the interviewing process of finding the killer or kidnapper. I have been taking Pre-Advance placement and Advance Placement classes since freshman year. Taking advanced placement classes by far has really helped me  get a better understanding of what to expect from college courses. My teachers act like professors therefore I know that professors will treat me like an adult. My instructors teach the way university instructors would and I am still able to obtain exceptional grades in my classes. Advance placement classes boosted my grade point average therefore it will help me get into a wonderful college of my choice. In high school, I am dedicated towards my long time goals. I want to say I was someone in life. I have learned how to balance a job, extra-curricular activities, and my academic performance. These skills will guide me tremendously in my long term goals. My ambitions are to keep this world a safer place. Even if it means not having fun and focusing on my future I am driven enough to do it. If I want to be successful and get a good education and career I must have determination, encouragement, and fulfillment. Success is finding your way to reach your goals in life. It is a journey which has several peaks that build on one another. It comes from within while realizing what my own strengths and weaknesses are to determine my accomplishments. In high school I am given this opportunity that will help me with any barrier in life. I want to be my children`s role model one day. I want to be someone they can look up to and I am willing to work for it. How to cite High School and Advance Placement Classes, Papers

Qantas And Its Marketing Strategies Success -Myassignmenthelp.Com

Question: Discuss About The Qantas And Its Marketing Strategies Success? Answer: Introduction Marketing strategy is one of the lost vital elements in the field of marketing and business organisations. It is a fundamental objective of up surging the sales of nay organisation and attaining the sustainable competitive benefits. The marketing strategy comprises of the long-term, short-term and basic goals that are required to be followed by the company and formulation of specific strategic which can help the organisations in accomplishing the set market goals by the means of the academic strategies (Hoffman and Bateson, 2010). The airline was established in the year 1920 which presently includes five key divisions i.e. Qantas Domestic, Qantas Freight, Qantas International, Jetstar Group and Qantas Loyalty. The key marketing aim of Qantas is to offer the most desirable and best returns to the investors and the shareholders by introducing innovative and pioneering services on a regular basis. There are various new markets which the airline has targeted with its extensive service po rtfolio. The markets hare of eth airline is continuously rising with an upsurge rate. For attaining the competitive benefits, the key focus of the airline is on its core business only and with effective marketing strategies it is trying hard to capture more new markets (Qantas Airways Limited, 2017). SWOT Analysis of Qantas Qantas Airways possess a robust domestic as well as global presence and has a strong brand visibility across the globe. There is a strong support and backing up by the Australian Government which offers several advantages and business presence to the airlines and presently it is one of the most renowned and largest airlines of Australia. There is an improved and recognized historical presence of Qantas in Australia which offers a reliable customer base to the airlines. There are almost 85 global destinations as well as domestic destinations of Qantas with a total of more than 28,000 employees that works for the airline and its one of the biggest strength of Qantas Efficient sponsorship, marketing, advertising and brand building (Oum and Yu, 2012). Innovative and pioneering services to the customers such as flyer program, lounge, etc. to offer utmost satisfaction to its customers. Weaknesses There are few weaknesses such as some incidents such s flight accidents, price fixing, etc. all such thin s have deteriorated the image of the airline across the globe. In comparison with other airlines, Qantas possess less global recognition and this is one of the weaknesses from competition point of view (Amankwah?Amoah and Debrah, 2011). Opportunities There are vast opportunities for Qantas to grow and develop such as it can target more global markets and particularly the markets of Asia. It also has the potential to become the leader in the airline industry in the Asian and Australian regions with its innovative services Another opportunity for Qantas is to have partnerships with other international airlines for offering the customers with combined services with high potential and improved satisfaction (Iatrou and Oretti, 2016). Threats There are threats which can hamper the continuous success of Qantas such as the rapidly rising prices of fuel and its negative impact upon the continuity of the business operations Another major threat is the shortage of labour as the prices of labour has been raised and it is difficult to give such higher prices to the employees There is also threat of intense market competition from the other inter nation airlines (Huang, 2010). Macro Environment Analysis The airlines industry possesses a great threat of terrorist attacks. In the last few decades, there has been marked a number of incidents of blown ups as well as plane hijacks. This is one of the key political factors that poses negative implications as there is involvement of political association and because of such attacks and incidents, the flights are restricted as well as less number of passengers travelled (O'Connell and Williams, 2011). Economic There are also economic factors such as the prices of oil that impacts the airline industry. There has been seen number of developments in the various oil industries and thus, the airlines are trying to enhance their purchasing power for buying the fuel. The factors such as economic recessions also impacts the airline sector as the airways are pressurized to lower down the prices which ultimately poses a negative impact on the revenue (Moore, 2009). Due to rapid economic development, there has been realized a sudden change in the practices of travelling into flights of many individuals. Because of the in caressed tourism business, the use of airlines has also increased in past few decades. With the increasing purchasing power of the individuals, there is also increase in the number of travellers travelling from airlines (Arjomandi and Seufert, 2014). Technological There are both negative as well as positive results of the continuous technological advancements taking place in the aviation sector. With pioneering and innovative technology, individuals can make online payments, can book or cancel tickets and with complete information in one click they can select the airlines from which they want to travel. Thus, reliance on a single airline does not exist anymore (Tapper, n.d.). Environmental There are also negative consequences of the airline business on the environment as it poses a severe and hazardous impact on the sustainability of the environment as there are emissions of harmful gases which can damage the environment. As well as the noise pollution is another environmental impact which is caused because of the continuously growing aviation sector. And because of which there are several environmental concerns taking place (Lacar, 2009). Ted a new tax called as the carbon tax which is imposed on the various airlines in the aviation industry. Because of the increased prices of fuel as well as the tax imposed, the overall prices of the tickets become higher (Schmidt, et al., 2015). Thus, the airlines are required to develop a good balance so that it does not impact the rate of customers traveling. As well as there are also some of the airways that also get unnecessary advantages from the Government and thus offers additional benefits to those airways and thus it results in price war in the aviation sector (Schmidt, et al., 2015). Market Segmentation and Target Market According to market segmentation of Qantas Airways, there are various segments from which there are number of customers of Qantas. The first is the demographic segment according to which the key set of customers of Qantas includes the more number of male members md people who are in an age group of 20 to 50. From the psychographic point, the people who have upper class life style are they key set of customers of Qantas. From the behavioral segmentation, the key customers are the one who want to save their time and live a more luxurious life. Thus for saving lot of time, there are customers who travel with Qantas (Shaw, 2016). From all the various market segments, the key are the primary segment is the demographic segment which is the target market of the company as the airlines have its primary emphasis upon the youngsters the ;people from business class who want to travel to arioso destination for business purpose as well as families who want to visit from tourist purpose. Marketing Mix Analysis The new product/service that will be offered by Qantas Airways is the customized services to the travellers. There will be developed a customer profile of every customer which will take care of number of things that comprises of the meal preferences, the seat preferences, price preferences, buying pattern, service history, trip purpose, connection time, disruption preference, social behaviour, and customer value. Offering customized services is the newly launched service by the Qantas Airways for attracting more number of travellers who want a more personalized touch in their services (Pi and Huang, 2011). The new services will be charged around ten percent high on the original prices of the flight tickets. The prices are not quoted much high so that more number of travellers can once experience these customized services. The newly launched service will be available in most of the flights of Qantas basically the one that are of long hours so that the customers can have maximum benefit of these services. First, to see the response towards the service, it will be launch in 10 flights of Qantas. And after analyzing the response, the process will be continued (Liou, Yen and Tzeng, 2010). Promotion For the effective promotion of the newly launched service of offering customized services to the travellers, the airline will take use of some of the most efficient promotional tools and techniques (Wu and Cheng, 2013). The first and the key promotional marketing strategy will be social media marketing. In this, the potential customers can get aware about the new service by the means of advertisements on the various social media platforms such as Twitter, Facebook, You Tube, Instagram, etc. All these are the key social media channels which can help Qantas to attract most of the travellers. The other promotional strategy will be having tie ups with the trip advisors which can guide and offer these plans to the travellers. The other promotional marketing techniques also include discounts offers on initial buys and also free of cost meal offers. There will also be sue if hoardings and advertisements on television for attracting more number of customers (Wirtz, 2012). Analysis of the new service and reason of its success The new services are very potential and attractive in nature which will help in fetching the attention of most of the potential buyers. For example, there are handicapped people, pregnant women or old age travellers who needed more customized and comfortable travelling experience. Thus, the customized services offer by Qantas can help in meeting the needs of those travellers. The new service has also various other advantages as it will offer numerous competitive benefits to Qantas such as there are number of airlines which do not offer such customized services, therefore, Qantas can gain the first mover advantage with launch of its new service (Yang, et al., 2012). There are various reasons behind the success of the new services such as the strong marketing channels i.e. the social media marketing. In present scenario, to fetch the attention of the customers, the best way is to have promotions on social media platforms. Thus, by having increased individual engagement on the social me dia platforms there can be gained more number of potential travellers. The other reason of the success of the new service is that the upper class people are more conscious about the type of services there are getting as they are more concerned with the comfort level. Thus, offering these customized services to the travellers will help Qantas to become the market leader in the aviation sector of Australia (Mudie and Pirrie, 2012). Conclusion In present time with increased technological advancements and developments, there is a much need that the business organisations must offer new products and services to the customers for retaining them for a longer period of time. From this report, it can be concluded that, Qantas is one of the most renowned airlines of Australia but to sustain in the market and achieve long term competitive advantages, the airlines must have innovative services and products for the customers. The newly launched customized and personalized services to the customers will help the airlines in attain higher competitive benefits. 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